Social Media Dashboards seem to organize a person so well! I don't have enough social media accounts to make it a necessity, but if I ever do, I think I'd use Hootsuite. They seem pretty convenient for a consumer.

Companies need to create some relationship with their customers because everyone has different values; by finding the values a person may possess that are beneficial to the brand and specifying the message to those people, it is easier to penetrate that market.

A problem, however, is the need to be careful with what kind of conversation the brand is trying to start. In the case of the McDonald's attempt at a hashtag, I was immediately able to think of the issue that inevitably did arise.