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I think social media Dashboards are very useful for businesses and company that have to deal with more than one social media accounts. I find it very interesting how it allows companies to work pre- post ahead of time and timing it as to when it should be seen by the public. On a personal account I don’t see how I would need it or if I would find it useful. Due to being popular, I would recommend hootsuite, as it seems very useful and offers a lot of the aspects that companies may require in using Dashboards.
Social Media Dashboards can be very effective if you know how to use them appropriately to help keep one organized. Hootsuit seems to be the most attractive tool to use to keep all social media accounts organized because it is very user-friendly and manageable. Currently I am not using a social media dashboard because it is not a necessity.
Social media dashboards is essential for businesses looking to manage all their social media at once. This will help save the company time and money and can be especially useful for smaller businesses who do not have the resources to employ many employees to manage the different aspects of social media. Hootsuite seems to be the most useful and complete dashboard available and I will most definitely be checking it out as it can be useful in the future.
Social Media dashboards seem very useful. I do not personally use one but I can see how they can be very helpful to an individual. I would use one if I had more than one twitter/facebook account because it would help me to organize my social media accounts. I think the most appropriate would be HootSuite because it is the most well known and everyone is talking about it and it is sort of trending and it seems the easiest to use as well it is very well laid out and looks great.
I think social media dashboards seem very good, but personally I wouldn't use them. I feel that there are different social media outlets for different types of things, and gathering them all together would pose more of a problem for me than a solution. I don't feel that what I have right now is cluttered, but more of an agenda and priority of important things I need to communicate with my fans!
P.S listen to my new hit single!
Google should be responsible for providing the information that will allow Montblanc to take legal action against the people responsible for committing the fraud. I am surprise that Google would not be more helpful in this matter. This issue has a two-fold negative effect for Google. Firstly, as they had stated in their blog, that Google-users will not trust Google Ads for fear of other fraudulent advertisers trying to scam them. Secondly, a business looking to advertise on Google may think twice, as they will not want to work with a company that is not willing to be more helpful in these types of situations. If I was Google, I would help to dissolve this issue fast, before their image is hinder from it.
Google should focus on filtering counterfeit and fake websites but Google is protecting their customers and their users private information, whether it is fake or not. Mount Blanc should have taken preventive measures when they launched their website and adwords with Google I think that Montblanc is giving the blame to Google, this way their customers won't be so upset that they let something fake fool them.
I do not think that Google should be held responsible for the events that have occurred with Montblanc. As written in their blog, Google has, and continues, to make strong efforts to monitor their Adwords and remove any activity that they think is unethical, inaccurate, and/or counterfeit. The issues however, is that Google is a massive company, and the internet is a gigantic marketplace. It is virtually impossible for Google to monitor every single thing that passes through their network, but as stated, they continue to develop better systems that will hopefully eliminate this issue in future, or contain it as best they can.
Some of the blame could also be put on Montblanc, for not monitoring the internet, and searching their name to see if it has been misused or if it can be linked to any inappropriate or counterfeit activity.
Finally, I don't think that Google should release any information to Montblanc, for it would go against privacy rules and regulations that Google has set out for their organization. By breaching their confidentiality and privacy policies, it portrays a negative image, and sets a precedent that could hurt the future value of Adwords.
Whats interesting about this situation is not essentially the relationship between google and montblanc, it is the relationship between google's operating procedures and their clients. Think about the precedent this would set and the message it would send to google's other Adwords clients; It is in Google's best interest from a business perspective to withhold this information until they are inevitably court ordered to do so. Releasing the information to montblanc would broadcast an image that Google disregards client data and privacy, destroying credibility and ultimately affecting their bottom line. Adwords is Google's cash cow, and they will protect it in whatever ways necessary.
I do not believe that Google is responsible for the counterfeit therefore they should not have been held responsible for the situation. Due to everyone being tech savvy in this generation, therefore counterfeit has become easy done by many. Even so, Google is a successful search engine, hence it should be very update as what is out, in the sense of the threat and harm that they may face. this shows that Google is not stepping up to the competition that are out there, in order to gain their consumer back they need to act on this situation and have new set of rules as to who can advertise and who is on their the search engine. They are able to do so by keeping a close eye on their search engine and hiring to monitor the activity that is happening on the site. Google has no way of finding out which advertisement are fake or real, therefore Google is definitely not at fault.
I do not feel that Google should be held responsible. In my opinion they are taking every measure possible right now to try to thwart fraudulent companies from doing business under false pretenses on its site. As with any business, it is difficult to put systems in place that do not have flaws where savvy consumers can find loopholes. Yes I understand that some may think that a company of such stature in the digital industry would be able to develop a plan to decrease counterfeit clients - especially since they have been able to dominate the world so far! Dedicating $60 million to removing counterfeit accounts is nothing to sneeze at. Unfortunately for Montblanc, they were in the 5% of fake accounts that weren't shut down.
I think it is a touchy subject when getting into the legalities of what sort of information Google should divulge to its clients regarding forged accounts. They have a right to protect their customer information under the Privacy Act (where do they draw the line), but in the same argument, Montblanc has a right to pursue their infringement of trademark claim.
Beyond Google's attempts to hinder fraud, I feel that Montblanc must realize that a large part of doing business involves constant threats from competition, whether it be impostors or legit rivals. Through their desperation they may have forgotten that there are other ways to find who stands behind the counterfeit accounts.
I don't think that Google should be held legally responsible for what has happended in this situation. The counterfeiters, in this case, are the guilty ones.
It would, however, be in Google's best interest to be doing all they can to prevent this type of advertising in the future. Clearly, they need to do more to stop unauthorized parties from using a company's brand name for their keyword ad. They should also share with Montblanc any information they possess on the counterfeiters, if they have any legal ability to do so.
To answer the question, no I do not think that Google should be held responsible. However, I do think that such a large and reputable organization should have better business practices and ethics. By law I do not think that it is Google’s responsibility to protect individual businesses and companies from fraud, due to the capacity of the site I think it is an unreasonable expectation. In light of the situation, however, I think that it is Google’s social responsibility to deal with this situation and work alongside Montblanc to help them to solve this problem. Not only would doing so work in Montblanc’s favour but it will also be looking out for the best interest of Google users who have been misled to purchasing fraud items through the use of Google.
I also find it intolerable that Google continuously claims to have removed these ads and yet the issue continues, whether this is because of inaccurate information on Google’s part or because the fraudulent vixens continue to find their way through Google’s security, whatever the reason I think it is unacceptable. Google should be doing everything in their power to prevent this issue from reoccurring in order to protect their users, Montblanc’s reputation and most importantly Google’s reputation. If situations like this continued to arise, and the public continued to be informed of this issues; majority of Google’s users would no longer use the site when needing to purchase something and may simply resort to it for information. This would be a hard hit for such a highly valued company, but it would be a fall that they deserve to take for showing such negligence.
I would like to hear what Google has to say with regards to this specific situation. If all of the facts stated are true and not completely biased then although I do not think Google should be held responsible, I do think that they need to pull up their socks and learn to do the right thing. However, since this situation has no benefit to the company, I feel as though there must be more to it; more reasons as to why Google is taking so long to correct this issue.
There are always three sides to every story. Google can point the finger at Montblanc, Montblanc can point the finger back at Google, but the truth lies in the center. What has really happened here is irrelevant to Google AdWords. It's funny to see how Montblanc did not learn of this "copycat" until their customers mentioned they were referred through Google AdWords. Seems to me like Montblanc thought they were a fearless company with no counterfeiting threats, which is unrealistic to say the least. Yes, I understand that they are asking to obtain who this threat is from Google and yes, Google allowed this counterfeiting threat to use AdWords, but how did Montblanc fail to see this? It's a shame that Google is caught in the middle, and yes they should be held responsible, but when you have hundreds of thousands of customers, how are you supposed to ensure each and every one does not have a threat, such as this, in their midst. I feel that Montblanc is simply pointing fingers at Google, this way their customers won't be so upset that they let a counterfeiter fool them. Yes, Google should give up who the "criminal" is but, to be held responsible is absurd. The real company responsible is Montblanc, because if they were really that in tune with customers and competition, they would have seen an earlier pattern of fake Montblanc products.
Google should focus on filtering counterfeit and fake websites. This will improve their image, and keep consumers using their search engine over competitors. In terms of the Mount Blanc case, Google, in my opinion is doing the right thing. YES - they should filter websites that are harmful to not only their image, but the imagine of paying adword customers, such as Mount Blanc, but Google is protecting their customers private information, fake or not. Mount Blanc should have taken precautionary measures when they launched their website and adwords with Google. They should have paid a premium to ensure that they were the top appearing Mount Blanc search. If these measures were taken earlier, maybe Mount Blanc wouldn't be in such a image damaging position within the market. Mount Blanc needs to repair their brand and focus on claiming their name back, and the top searched ads that appear under the Mount Blanc category.
Google should not be held responsible for the counterfeit Montblanc goods being sold through Google's ads because they are not the one directly selling these counterfeit goods. They are in their right to not release the information of the accused unless ordered by court because that would be a breach of privacy for them and would cause a much bigger headache if the public finds out. It's not like Google UK is not co-operating with Montblanc, it states Montblanc acknowledges that Google has been removing offending ads and taking action against the advertisers. Those ads just keep coming back and Google does state they are investing lots of resources and money to combat ad violators. With so much counterfeit goods produced and sold each day, some fakes that are so good even retailers cannot tell the difference, it is a hard battle to fight.
Google should be held accountable for fraudulent acts like this on their site. There should be more strict regulations on Google for advertising. for example twitter. twitter just doesn't verify anyone, it takes time and processes which involves the individual to present identification that allows twitter to make sure that when they are verifying an account, the person stated is the real deal. similarly Google, the large Internet search engine that it is, should have similar procedures in place that make sure that the ad's they display are representative of the company it states is advertising. False advertising is not only hurtful to the company that is being counterfeited but also to Google itself. if Google is shrugging off such issues and not paying specific attention to it then the tendency of it happening could be increased causing consumers and businesses to be aware and not so trusting of Google when they see ads. this can also hurt Google by making consumers who were caught by fraud artist to spread negative news about Google causing consumers in general to stop using their Internet search engine services. Google also should comply with the company and release the data surrounding the company that posted those fake ad's. I believe it is in the best interest of consumers and businesses to know that Google would take such a step to show those who do commit such acts that they are not safe and that if they are caught doing such acts they will be found and charged.
Firstly I believe that it is the human element in this situation that is the weakest link, customers who are going to make a purchase online especially a big purchase like a Montblanc pen should spend some extra time and care in researching where and who really is taking their money and other information.
In my opinion Google should not be held responsible, they have been cooperating with Montblanc in solving this case and are doing everything in their power to help. You cannot expect Google to give out details of their customers with just a request, going to court makes sense as it makes the issue official and gives Google the legal power to disclose the counterfeiters information and thereby exposing their identity.
If Google takes anymore steps to curb freedom in order to prevent counterfeiters the Google search will not be the free utopia that we all know and love.
I think Google should be held responsible in this matter considering the circumstances of this specific case. Montblanc is a prominent brand that has been around for a long time. If Google is allowing these advertisers to sell these products to their consumers, it is aiding into the distribution of counterfeit products out there. Which is quite an issue with online shopping for consumer goods that are high end designers. This company has spent a lot of time and money into building this brand for themselves, they don't want counterfeit products with their name and logo on it to be sold at a cheaper price. It completely devalues the worth of their name, and that's not right. At the same time, I agree with the comment that Google really shouldn't be promoting this type of advertising on their search engine because as a user myself, I trust that when I type in brand names for products that I may want to shop for or want to know more about, I don't want to have to second guess my trust with Google. Granted, Google probably didn't know that this company was selling these items but it has been brought to their attention. They could have just taken the advertisements down and discontinue their business with them, and allowed Montblanc to take over in the legal battle against them. So I feel like Google added themselves into the situation when it could've easily been avoided. And they put Montblanc into this position to exhaust all attempts to rectify the situation and stop the distribution of their counterfeit products into the market.