twitter is a great social media site that can connect consumers to businesses, when done properly it can benefit both. Businesses have to be smart on how they use this site, they have to put in the effort in communicating with their followers and make them feel heard and important. Every business has negative and positive feed towards it, as a business its their job to get the positive feed back out to the public. McDonald's not doing their research as to what is being said by the public was a poor decision on their behave and twitter being a site that allows you to view what is being said on your company, McDonald's had "messed it up". when using twitter businesses must act as listeners and tweeter, that is the best way to be on twitter.