I do not believe that Google should be held responsible for keywords that are misleading. Google cannot be held responsible for companies that sell counterfeit goods. There are so many companies that do this and Google can’t keep up. If Google was not informed that there were counterfeit websites, Google should not be held responsible. The best thing that Google can do at this point is take down the websites and ads for the counterfeit websites. The article states that the Google system does not know if the advertisements are fake or not, therefore there is no way that Google can be at fault. Monteblanc should team up with Google and create the right keywords for the search. Although Google’s search is causing the trouble, it is just a computerized system that searches for the keywords, in that note there is no way that Google should be held accountable.