Google is a dominant search engine which many individuals use. Google is a trusted brand and search engine which provides relevant results; making Google a leader in innovative ideas. As Google is such a dominant leader, they are using this to their advantage to promote Google Plus on their search engine. From Google's business standpoint, this makes sense. But for other businesses, such as Facebook, this is a breach of trust and privacy. Of course, Google wants to promote their new found social networking brand, but for other similar sites, this issue is causing concern.