Google should focus on filtering counterfeit and fake websites but Google is protecting their customers and their users private information, whether it is fake or not. Mount Blanc should have taken preventive measures when they launched their website and adwords with Google I think that Montblanc is giving the blame to Google, this way their customers won't be so upset that they let something fake fool them.

i think that companies should use twitter to build engagement because there are many twitter users that use social media so tis the best way for a business or company to build their reputation. also many companies need to know how to deal with constructive critisicm because many twitter followers can be negative towards business