I feel that the invasion is something that Google needs to be very sensitive about, especially when dealing with social media. From a business standpoint, the information would be usefull for Google, especially while they are designing the advertising for other companies and tailoring pages for indavidual users. However, consumers may be feeling a direct violation from this issue. Also, other companies paying for Google services may find it an unfair bias towards Google's branded social media. In order for them to not feel a negative impact, Google must be a little more careful about violating privacy rights, and practice ethical business practices.