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Yes, Google should be held responsible. Similar to the concept of verification on websites, Google needs to understand that Montblanc pens is the only Montblanc pens. That being said, Montblanc should own any and all rights to the relevant key search words and they're the ones that should appear before counterfeits (counterfeits may be pushed but they'll always exist). Also, Google should develop a system that clearly depicts which search results are from verified sellers and push down counterfeits. Said strategy can be developed with both parties coming to an agreement. Companies like Montblanc will benefit by seeing increase in sales rather than decrease and Google will benefit by becoming a credible hub that provides links to legitimate sellers.
I do understand Google's resistance to withdraw the information requested by Montblanc but withdrawing said information will likely breach Google's AdWords contracts and besides that it's also unethical (as is counterfeiting).
Google should be held responsible.
Yes, companies should use Twitter to build engagement. However, it really should be obvious that everybody needs to be aware of what they share online. Everybody (including companies) need to be aware of the positive and possible negative feedback they may receive from a simple post. Burger King is on Twitter but nothing went wrong did it? What Burger King tends to do is advertise their current promotions. Twitter is an effective tool for every company, McDonald's needs to rethink their posts to avoid further bashing.
I am probably a good person but I haven't taken the time to fill out my profile, so you'll never know! |