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Reward Points:1
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1 point

Google should focus on filtering counterfeit and fake websites. This will improve their image, and keep consumers using their search engine over competitors. In terms of the Mount Blanc case, Google, in my opinion is doing the right thing. YES - they should filter websites that are harmful to not only their image, but the imagine of paying adword customers, such as Mount Blanc, but Google is protecting their customers private information, fake or not. Mount Blanc should have taken precautionary measures when they launched their website and adwords with Google. They should have paid a premium to ensure that they were the top appearing Mount Blanc search. If these measures were taken earlier, maybe Mount Blanc wouldn't be in such a image damaging position within the market. Mount Blanc needs to repair their brand and focus on claiming their name back, and the top searched ads that appear under the Mount Blanc category.

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