Google should be held responsible for providing the identity of the advertisers who are selling counterfeit products. Montblanc didn't necessarily want to pursue action against Google for the counterfeit activity. However, Google has been unable to help the company find the advertisers who need to be held accountable. Taking Google to court seems to be the only option left for Montblanc to uncover the fraudulent companies identities. Montblanc should not sit back and let these advertisers take their business. They need to find the people doing it and recover their losses.